Digital Marketing ManagerGateshead, Tyne & Wear, UK
Do you get a kick out of creating disruptive marketing campaigns? Are you ambitious and results-oriented with an obsession for ROI? Would you give your right leg to launch a groundbreaking product that will change the world forever?
We’ve just completed a significant round of investment and are growing fast, kicking-off numerous marketing initiatives across several digital channels and we’re looking for passionate, super-organised, results-driven digital marketing managers to help take our product to world domination. Now is the perfect time to carve out a dream career for yourself in a fast-paced SaaS company.
We’ll be honest – this role is not for the fluffy marketing-by-numbers type. It’s a sleeves-up, hands-on, creative rollercoaster of a position, working with a world-class team of subject matter experts and commercial visionaries, to create a digital explosion big enough to shake the app development world to it’s core.
It’ll flex all of your digital marketing muscles, from the creation of long-form evergreen content to the hard-and-fast number-crunching of inbound lead generation and CRO. Ultimately, you’ll have the freedom to develop and execute groundbreaking campaigns across several verticals in the fast-paced B2B mobile app development space.
Day-to-day, you’ll be:
Creating long- and short-form written content, such as press releases, blog posts, white papers and case studies
Managing and optimising our company website using WordPress and our comprehensive toolkit of high-quality design assets
Optimising our website for organic search, including keyword and competitor research
Creating, managing and reporting on Social Media campaigns
Creating, managing and reporting on Email campaigns
Creating, managing and reporting on Paid Search and Paid Social campaigns
Creating, managing and reporting on other advertising channels, including Digital Display and Re-marketing
Creating, split-testing and optimising landing pages, including CRO
Working with external designers and agencies to generate content across other digital channels, such as ad-inventory, videos and webinars
Generating and nurturing a growing stream of qualified leads into our sales pipeline (commissioned)
Tracking performance metrics and reporting to Senior Management on KPIs
Experience and track-record is essential; as much as we love growing talent from scratch this is not a learn-on-the-job kind of role. You’ll be responsible for setting up your own suite of preferred analytics tools, testing and monitoring ideas against commercial imperatives and continually assessing channels and opportunities for ROI.
To be considered for this role, you’ll need to have:
A minimum of 3+ years experience in a results-driven B2B marketing role
A black belt in Google Analytics, from set-up and configuration to customised reports
A strong working knowledge of the principles of SEO (both black and white hat)
Proven track-record in PPC, Re-marketing and other Paid Search/Social channels
Experience with the leading Social Media platforms (esp. LinkedIn, Twitter + YouTube)
Working knowledge of WordPress, sufficient for day-to-day content management
The ability to nurture, motivate and coach a Digital Marketing apprentice (he’s lovely)
Excellent time-management, planning and organisation skills
Impeccable written English
To really knock our socks off, you might also have: (though definitely not required)
Other recognised marketing qualifications
Experience using the Divi WordPress theme or similar
Basic HTML/CSS skills
Experience with Affiliate marketing
Experience in more traditional forms of marketing, such as PR, Print, Events etc.
Working knowledge of Unbounce and Mailchimp
To apply for this position, please send your CV and a covering letter to firstname.lastname@example.org.
Be sure to have a read and agree to our Privacy Notice before sending us any of your personal information.
|Salary:||£30k + commission|
|Holiday:||25 days + bank holidays|